Treasury Management Products Offer Untapped Opportunity
This was one of the key takeaways from a recent virtual workshop held by the UFS banking community.
Treasury management products and services represent untapped opportunity for community banks to expand business relationships, enhance their critical role in unlocking the potential of their communities, and provide expanded non-interest fee revenue.
That was among several vital takeaways from a half-day interactive webinar and workshop hosted in April 2021 by UFS Tech, the Grafton, Wis.-based technology outfitter for community banks. Presenter Marci Malzahn, an expert on cash management and treasury management solutions and services, as well as owner of Malzahn Strategic — a community bank management consulting firm in Maple Grove, Minn. — led 90 attending bankers of the UFS community with a deeper understanding of how treasury management tools can align with their business goals and benefit their customers.
Additionally, Malzahn shared ideas for integrating more treasury management services into banks’ offerings, and provided sales and marketing strategies to ensure successful implementation.
“Treasury management products are the glue for your customers, providing non-interest fee income that banks need to maximize. These products also allow you to become trusted advisors and consultative experts in financial services for your business clients,” Malzahn told attendees, who participated in multiple online breakout discussions, interactive polls and networking opportunities. Attendees also received valuable document templates, and actively engaged with Malzahn and UFS treasury experts.
During the webinar, community banks gained an understanding of the values and opportunities of treasury management products and solutions including new methods to generate non-interest fee income. Bankers also discovered that with cash management solutions, they can strengthen their relationship with their customers and serve as a trusted advisor so they can better serve the needs of their customers and their communities. Malzahn introduced several techniques and considerations for how to capitalize on these benefits to develop competitive advantages.
Another key takeaway from the webinar was establishing a successful strategy to implement and effectively market treasury management products and solutions, increasing the potential success measurement. Bankers were exposed how to promote these solutions and how to develop successful plans that would in particular include a well-defined needs assessment that deliver several opportunities for the banks, including methods for customized solutions.
Emerging products and solutions were identified as this spaces is continuously evolving. Digital payments, mobile wallet services and the security surrounding these options were all discussed. Cryptocurrency and network access using Blockchain technology to transfer funds securely were also highlighted topics during the half-day webinar for UFS customers.
Various cash management solutions were introduced and inspired for engaging conversations by attendees, including topics such as cash management reporting, ACH origination, merchant credit card processing, Positive Pay, and remote deposit capture, among several others.
Many opportunities for treasury management solutions were clearly identified as well as the associated benefits and potential risks in this featured UFS webinar led by Marci Malzahn. Attendees absorbed guidelines for creating a non-interest fee generation strategy that work for their particular institution and their clients.
This workshop, one of several planned for 2021, was the latest in a series of webinars/seminars UFS offers to help employees of community banks make technology work for them — rather than the other way around.
Michael Popke, Two Lakes Media, May 2021 (Second Edition)